Newton’s Law and the Web
Newton’s Law of Inertia says “An object at rest tends to stay at rest and an object in motion tends to stay in motion with the same speed and in the same direction unless acted upon by an unbalanced...
View ArticleNavigating the Internet Minefield – A Final Thought
For our past few Newsletters, we’ve been guiding you through the Internet Minefield and trying to keep you from mis-stepping. The underlying theme is that there is simply too much specialized...
View Article2007 Year-end News Wrap-up
Trivera President Tom Snyder became a contributing writer for Crain’s Business Publications, writing articles on email marketing for the Ask an Expert section of their BtoB Online Web site and...
View ArticleHow’s Your E-fitness Quotient?
Originally published, December 2007 For many Americans, a brand new year signals a commitment to improving their fitness. Resolutions are made to eat better, work out more often and make lifestyle...
View ArticleWeb 2.0 and Your Business
We received this question in an email this morning: Q: We recently got some inaccurate and unfair press coverage, and that coverage made it to the Web. Because of the way the Web and search engines...
View ArticleNew Look for Zach Building Company Web Site
Milwaukee high-end residential home builder Zach Building Company has launched a newly designed Web site. This week’s launch of the re-designed site coincides with the 10th anniversary of the...
View ArticleOut with Old, In with the New
It’s been said “Don’t look back, unless that’s where you’re headed.” But I hope you’ll accept my apology as we take a look at the adventure that was 2009 one last time before we launch into an...
View ArticleI Hate to Break The News: Effective Marketing is Hard. And Costs Money.
Broadcast advertising: DEAD! Print advertising: DEAD! Direct Marketing: DEAD! Trade Shows: DEAD! Web sites: DEAD! Email Marketing: DEAD! Long Live Social Media!!!!! A lot of folks have been regarding...
View Article
